05 BRAND IDENTITY
Kaplan
This was a six-month visual identity refresh for Kaplan College that bridged the gap between legacy and modern education. By revitalizing the brand's visual touchpoints, the refresh significantly increased market awareness, leading to $15 million in funded test prep courses for students. This project highlights the intersection of aesthetic excellence and measurable social ROI."
Marketing Assets
THE ASSIGNMENT
Translated Kaplan’s complex academic infrastructure and enrollment data into clean, high-impact motion graphics that turned complicated institutional information into a human-centric, conversion-driven experience.
